e-marketing strategy
Butcher Project: eMarketing Strategy
Situation
A Butcher already has established Social Media Channels, eMail Campaigns, and a Newsletter. What’s needed is an overall eMarketing Strategy.
Action Items:
- Discovery, understanding how Customers use each eMarketing Channel
- Develop overall eMarketing Strategy based on findings
- Test and execute agreed upon eMarketing Strategy
Expected Results:
- Building Visibility & Brand Awareness to be seen as a trusted brand and aid in sales efforts
- Gaining Wider Target Audience, to find and develop new markets
- Greater Customer Retention with positive online visibility to help re-enforce positive Customer perception, creating a competitive advantage