Imagery Development

Situation

The Butcher’s Website needs improved imagery such as Product Category Images, Product Images, etc. There may be additional Lifestyle Photo opportunities for the Website as well as for eMarketing (Social, eMail, etc.).

Action Items: 

• Under the Butcher’s direction, identify Photo opportunities 
• Develop overall Silhouette and Lifestyle Photo Strategy
• Test and execute photography to an agreed upon timeline

Expected Results:

• Storytelling to feel connected personally to the business
• An inspiring connection to make a confident buying decision
• Education to help customers envision themselves using the product